It seems that our Effortless Business English lessons are suddenly becoming very popular. I'm not exactly sure why there is so much increased interest in them, but my guess is that the economic disaster currently unfolding has people more interested in learning how to create their own successful business.
That, in fact, is one of the very unique aspects of these lessons. Honestly, I detest most business English lessons. Most of them are terribly boring and they are nothing more than business vocabulary books with a lot of horrible actors reading fake scripts.
When I created our Effortless Business English lessons, I decided to be different (what can I say, being normal is not my strong point ;)
I decided to create a pack of lessons that would be focused first and foremost on teaching people how to start and build their own business-- beginning with very little or no money. This is what I did with my own business and I want to share my knowledge and experience to help others become financially free.
So, these are first of all business lessons, not just English lessons. Once I had created a powerful entrepreneur course, I then created English lessons to help learners understand the grammar and vocabulary used in the course.. using our Effortless English system.
These lessons sold slowly at first, but recently they have become very popular. What has pleased me the most are the reports from students who thank me for giving them the inspiration and knowledge to start their own business. While the students are happy to learn business vocabulary, what they love most is the content itself-- which helps them attain greater financial security and freedom. That's exactly what I hoped for when I created the lessons and I'm happy that they are finally reaching their potential.
In this current unfolding economic disaster, having a job is probably the LEAST secure position you can have. As an employee you have few options. You are at the mercy of your amoral company... which will cut jobs without a second thought if it benefits the upper-management.
The MOST SECURE position to be in is being a business owner. As a business owner you have flexibility. You can adapt. You can innovate. You can be flexible and make adjustments and have a huge number of options to help you survive and thrive even in disastrous economic times.
Ironically, most people believe that a job at a "good" company is stable, while starting/owning your own company is "risky". In fact, the opposite is true.
I hope more learners will use our Effortless Business English lessons to gain greater security... while learning business English at the same time!
The Mac is a great computer and Apple in general is fantastic-- which is why I always recommend that our members get Apple's iTunes program to manage their English learning mp3 files. iTunes works on both Macs and Windows and is super-easy to use.
I've always been astounded by the number of questions we get from Windows users-- who have trouble just opening a zip file and finding and organizing their mp3 files.
With a Mac, all of this happens automatically. So if you are considering a new computer and will be using it to learn English, I highly recommend a Mac! If you already have a Windows computer, at least get iTunes (free download at www.apple.com/itunes ) to make your life easier!
And read more about English learning on our official homepage! Learn English Mac is one of our recent topics which you can read more about.
